As most people are now aware, keywords and keyword phrases are extremely important to any Internet marketing and search engine optimisation campaign. Even so, those keywords are only as effective as their relevancy and popularity, and where they are deployed on the website. Even popular keywords, when placed improperly on a website, can be ineffective. Therefore, one of the most important things you can do when designing a website is to make sure you know the best places on your website to utilize keywords.
One of the first rules to keep in mind is the importance of using the most important and relevant keywords in various areas of the website. It is usually not a good idea to use all of your keywords and keyword phrases on every page of your website. Try dividing the keywords you have chosen into several groups of different keywords; between five and seven groups. Each group should be comprised of keywords that are relevant to one another and form individual themes. Next, identify various parts of your website where you can match those keyword groups and themes to optimise those pages.
Keep in mind that search engines commonly provide higher relevance to particular keywords and phrases that are located within HTML based documents. This means it is imperative that you utilize your keywords in the most appropriate places. When a search engine is more confident regarding the topic of your website, it will naturally rank your website higher in the search engine results.
The best parts of your website to use important keywords and phrases include:
• In bold text
• As links
• In headings
• Within the first 25 words on a page
• Within the file name or URL
• Meta tags
• Body text
• Alternate tags
• Page title
• Anchor text
It should also be kept in mind that Google and other search engines typically read a site from the top left to the right bottom. Consequently, you should make an effort to utilize keywords in the upper left corner of your website and the bottom right side of the page.
Remember, the primary idea behind keyword research is to optimise your site’s traffic and improve your search engine rankings, so it only make sense to ensure that you are placing keywords in the best places on your site to attract the highest amount of traffic.