In reality, only you can answer the question of what colour your website should be. You know you, your purpose, and hopefully, your audience. If you still are not sure if that shade of pink is doing your baseball fan page any justice, then perhaps looking over the following tips might help you decide.
Psychology has done many studies on the ways that colours affect human behaviour. We are not saying in order to be a successful web designer you must have a master’s degree in psychology. It does not hurt, however, to learn the basic emotions that are often associated with certain colours. For example, red is usually associated with love, danger, eating, and adventure in the mind, while blue tends to be thought of as calmness, professionalism and even power. Learning the basics behind colours and their influence on moods may help you decide what your background, header and text colours should be.
Another thing to keep in mind when choosing the colours for your website is that of readability. Strong contrast like black text on a white background is very easy to read. However, yellow text on a white background can become nearly invisible on certain computer monitors. Your web audience can become easily frustrated if they are not able to make out your words without extreme effort and eyestrain. We are not suggesting that you stick to basic black and white. Just keep in mind the importance of maintaining readability so that your readers do not develop eye fatigue and give up on your website entirely.
Some demographic studies of your primary audience might be worth the cost as well. Things such as a person’s background, age and even gender can determine their responses to colours. An older audience may prefer a more relaxing colour palette. However, if your website’s primary audience is of the younger persuasion, then vivid colour schemes might be the way to go. It has been proven that women are able to perceive more colours than men are; you may want to keep this in mind when choosing the exact shades of colour for a website that is geared mostly to the female half of the species. Choosing the right colours for your audience can have a positive psychological effect on your visitors, which may help keep them coming back for more.
Pink is often associated with softness, and youth (and let’s face it, girlish youth!). Knowing this and knowing your main audience is comprised of sports-minded viewers, should compel you to choose a website colour that is linked with nature, entertainment, or sports fun. Knowing more about the basics of colour and its use on websites will help keep that web traffic flowing in.
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